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How the Fashion industry affects your carbon footprint

With this new year, Fashion bought something new to the scene too: Circular fashion. It kicked out the old idea of conspicuous fashion and brought many newer, greener options to the table. And no, the term does not refer to round silhouettes or patterns but to extending the lifecycle of well-made garments and recycling all materials to make new items.This trend has garnered much traction as both the consumers and designers are becoming increasingly aware of the outsize toll that linear clothing production takes upon the environment. Fashion’s carbon impact has become much larger than the industry’s GDP and has...

2020-02-25

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Global Sustainable trends we should learn from

This new decade started with a bang when activism took over as one of the most prominent happenings in 2020. The financial innovation, protests and government policies this year are aimed at positive societal change. An increasing number of policymakers, CEO’s and consumers have learnt that the time has come to make some serious changes for the environment. There are big social problems looming over our heads which include climate change and environmental problems that seem to be accelerating beyond the boundaries of our current eco-system. Under this pressure to transform their policies to match the current environmental momentum, companies...

2020-02-24

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5 Beauty Brands That Are Leading The Ecological Charge

The beauty industry may not appear to be under fire as much as its fashion counterpart when it comes to conversations around sustainability. However, they have been equally responsible for creating waste, resorting to animal-cruelty and ingredient deception, not to mention piling on plastic pollution with their packaging. Despite these pressing issues, certain brands have definitely come out on top in their attempt to rectify all that is wrong with the beauty business.  1. LUSH Widely known as the go-to brand when it comes to handmade vegetarian beauty, LUSH cosmetics have paved the way for sustainability with their constant endeavour...

2020-02-23

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Composting 101: Why Should We Be Doing It?

Composting is the natural process of decomposing and recycling organic material into nutrient-rich fertilised soil — simply put, its mother nature’s way of recycling. In the recent years, the practice has come into light for its ability to be able to fight climate change at the grassroots level, quite literally. And it doesn’t even require green-thumbed expertise.    For years humans have been throwing rubbish into trash cans that is ending up in landfills but can actually be composted. What we have been unaware of is that the atmosphere in a landfill causes that very rubbish to break down without oxygen...

2020-02-23

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Reasons why you should adopt sustainable fashion

We’re well aware of the fact that the fashion industry is one of the most polluting industries in the world. Making an informed and conscious decision to shop with ethical and sustainable brands can make a huge difference to the planet and the people in it. With increasing environmental problems going on right now - deforestation, plastic pollution, climate change and loss of coral reefs - fashion might not be the most important topic in mind for most people as either looming problem or a solution. Unfortunately, it’s much worse than it seems. The clothing industry is nasty and is...

2020-02-20

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Know Your ZAVI Material: Recycled Polyester

Polyester is no stranger. If you’ve been a fast fashion consumer long enough, your wardrobe has probably been stocked with more poly-blends than you’d care to admit. It’s cheap, easily adaptable to bright prints and colours, wrinkle-free and a fast-fashion favourite. But, it's been silently doing more hard than good for years now.  Polyester is a synthetic plastic-based fibre made from a chemical reaction involving coal, petroleum (from crude oil), air and water — two of its ingredients are the largest polluting industries in the world. What’s more, the fabric is not biodegradable and won’t decompose for 20 years at...

2020-02-18

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How Resale Business Models Are Changing The Fashion Retail Game For Better

Second-hand ownership isn’t a novel concept. Whether its furniture, automobiles, electronics or clothing, we have all purchased some form of used products in our lifetime. Even the average spendthrift hasn’t been immune to a hand-me-down. In the past, pre-owned could rarely be associated with extravagance but today, the frugal concept has found itself at the epicentre of luxury fashion.  Second-hand fashion had humble beginnings online with eBay that was conceived in 1995, where turning your old junk into fresh cash become the norm. The famous platform encouraged frugal buyers to negotiate through its bid to buy model, wherein an item...

2020-02-18

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Trend Alert: Athleisure

Athletic wear meant for leisure or lounging — athleisure is a term made popular by the New York fashion media and a trend that was conceived by the activewear giant Lululemon in the ‘90s. Ever since, the casual sporty look has continued to influence many brands and launched an aesthetic that fuels a million Instagram likes.  The trend has been responsible for replacing heels with sneakers and made it acceptable to wear yoga pants or sweats in public. From Longchamp to Balenciaga, Coach to Emporio Armani and even Hermès, athleisure has managed to convert even the most restrained luxury brands, and their collections...

2020-02-10

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Problematic Plastics That Could Be Hidden In Your Closet

From associating it with hygiene, groceries, utility and beyond, plastics have slowly become the devil we know and a careless item we’ve unfortunately grown accustomed to. A research by the Ellen McArthur foundation suggests that by 2050, the ocean will contain more plastic by weight than fish — a sizeable chunk of which is coming from our clothes. Microplastics are nano fibres measuring less than five millimetres that wash out of our clothes and are constantly entering the ocean. The pollution caused from it has exacerbated to such an extent that microplastics have now even been found in the Arctic,...

2020-02-09

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Know Your ZAVI Material: Bamboo

It looks a lot like sugarcane, the Panda’s love eating it, their flutes make melodious sounds, while lush tropical homes are also made from it — the bamboo plant has endless applications but when it comes to fabrics, the humble plant is only getting started.  As a plant, bamboo is nothing short of fascinating. In the most favourable conditions, it can shoot up to 36 inches within a 24-hour period, at a rate of almost 1.6 inches per hour. The plant is an eco-warrior that actually absorbs 5 times more carbon dioxide and produces 35% more oxygen than its equivalent...

2020-01-31

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Sustainability Lesson: Vegan Silk

We’ve all heard why a plant-based diet is a lot better for us and the planet but going vegan with your fabric choices can be similarly beneficial as well. Silk has long been known as the luxurious fabric of choice when it comes to evening wear, wedding gowns and even lingerie, but little regard is given to the unethical practices that go behind creating that very fibre.  We are all too familiar with the beautiful stages of metamorphosis that a silkworm goes through in order to transform into a butterfly. However, the process of extracting pure silk deprives the worm...

2020-01-28

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Upcycling: How Extending The Life Of Your Wardrobe Could Save The Planet

From the consumer’s point of view, the new wave of sustainability can seem like quite a lot to take in, especially after years of being conditioned to a consumerist way of life. Most of us grew up succumbing to marketing tactics like attractive sales and discounts, not to mention the advertising industry that long romanticised the idea of being a shopaholic. Evidently, it can take a substantial amount of unlearning that can be rather hard. So how does one go about practically adopting eco-friendly choices without taking huge and difficult leaps? The answer quite simply lies in upcycling.  Upcycling is...

2020-01-28

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How conscious eating can help save the planet

Take a few minutes to think about how many plastic sandwich bags you must have used over the years. This might just be what you need to realize why it’s important to figure out a way to eat in an environmentally friendly way. Every small change you make can have the potential to make a difference in the larger scheme of things. From the grocery bags you use to the water you consume, there are a lot of ways you can help clean up the environment and eat in a healthy and green way. You also might be aware of...

2020-01-27

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Know Your ZAVI Material: Lyocell

As far as material innovations go in the sustainable sector, lyocell is most certainly making waves — this man-made fibre is now popularly being used by both high-street and designer labels. So just why and how did it gain such momentum? Lyocell also goes by the alternate name Tencel, which is a registered trademark and certified fibre of Lenzing (an Austrian textile innovator with high sustainability standards). Technically known as a ‘cellulosic fibre', lyocell is made from the wood pulp of eucalyptus trees using a closed loop, non-toxic process. Eucalyptus trees can rapidly grow and be planted on marginal lands...

2020-01-25

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Affordable, Stylish & Healthy alternatives to fast fashion

When Gianni Versace said, ‘Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live’, these words were a forewarning about fast fashion dictating the shopping habits of people. It has been able to do so by offering clothes that give runway designs at affordable prices. And just like fashion trends keep changing, these clothes keep changing their location: from your closet to the garbage bin as they rank high on trend and affordability but not on sustainability. Fast fashion brands...

2020-01-22

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Greta Thunberg campaign and why we need to pay attention

She is just a teenager but she is a force to be reckoned with. She is Greta Thunberg and she is a girl with a mission to get justice for the climate. If you are someone who wants to do their bit for Earth and its climate, you must have heard about Greta Thunberg, who at her young age has mobilized almost seven million children across the globe to fight with her and fight like her.  A few facts about Greta Thunberg that speak about her tenacious zeal to work for this cause include her starting this campaign at the...

2020-01-20

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Know Your ZAVI Material: Organic Cotton

The term “organic” has become so influential of late that it's taken on a life of its own. Whether its looking for organic produce at your local grocery store or visiting organic farm-to-table concept restaurants and even desperately seeking an organic following on Instagram — the term is practically a validation prefix at this point and for all good reasons. And when it comes to fabrics, the rise of organic cotton has been a prime example of those very good reasons.  At ZAVI, we pride ourselves on committing to create from the most sustainable fibres we can source and organic...

2020-01-17

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Your personal carbon footprint: why is it important?

Fashion has clearly had a tremendous impact on the planet. The processes in the industry, ranging from fabric and garment manufacturing to cultivation of raw materials, related activities such as logistics, and consumer usage from washing to discarding items - all these stages adversely affect the environment.  To quantify fashion's ecological footprint, one needs to have a definitive way. This proves to be difficult as different data sources present different parameters. It is nevertheless a worthwhile task as it gives a sobering understanding of how far fashion is affecting the planet and how urgently it needs to change. If current...

2020-01-16

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What Is Slow Fashion And Is It Really Revolutionary?

Fast fashion is bad and we’ve come to realise that fact the hard way. With harsh realities about throwaways being constantly sent to landfills, micro-plastics getting released into the ocean with every wash of synthetic fibres, not to mention the cheap and exploitative labour that help manufacture the clothes. These pressing issues are exactly why ‘slow fashion' has surfaced as the solution to beat the fast fashion conundrum.  Slowing down 101 As its name suggests, slow fashion pretty much the opposes the fast fashion philosophy. The concept promotes a slower, more sustainable approach to fashion that involves buying vintage or...

2020-01-15

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Negative ways fast fashion affect your life

“Fast Fashion” is a term given to the ideology of clothing that approaches design, creation, and marketing of apparel that emphasizes making fashion trends quickly and cheaply available to consumers”. Please take note of the words “quickly” and “cheaply” that capture fast fashion’s essence. These fast fashion brands produce clothes quickly and are constantly asking their consumers to feel the need to consume more. They achieve this feat by keeping their production costs low and advertising budgets large. Fast Fashion brands such as Zara and H&M use cheap labour force, unsafe working conditions, and operate in countries that have low...

2020-01-13

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Taking Up A Vegan Wardrobe Diet

After what seemed to look like a short-lived fad, veganism has gone completely mainstream to such a great degree that the month of January is now being heralded as Veganuary — just like its Movember counterpart, this month is all about embracing the vegan lifestyle to spread awareness and educate. However, it should be noted that going down the vegan rabbit hole isn’t just exclusive to your diet alone. Being vegan, by extension applies to every thing you consume or use on a daily basis that includes skincare, makeup and even your clothes.  Vegan 101 Just like a vegan diet...

2020-01-10

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Sustainable Fashion Trends 2020

Over the past few years, fashion consumers have become highly aware of the negative impacts of their purchasing choices on the environment. If people know of their over-reliance on fast fashion, the more likely they are to slow down and make more sustainable fashion choices. About 150 fashion brands signed the G7 Fashion Pact earlier this year, a coalition aimed to fight the adverse environmental effects of certain practices within the fashion industry. It is not thoughtless then to assume that the clothing colors, styles, materials and production practices to feature in most aspects of the fashion industry come 2020...

2020-01-08

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Embracing Minimalism: Your Guide To Curating A Capsule Wardrobe

Minimalism has been a hot topic on the slow fashion spectrum for while now, but embracing it can be quite the challenge. The practice involves letting go of casual consumerism, impulse purchases that once brought us joy and simply being happy with what we already own. Neophytes to the trend need not despair, as embracing the path can be a lot easier with a capsule wardrobe that makes for the perfect minimalist starter kit. Ahead, we list down key steps towards creating a capsule wardrobe...  1. Delete and detox Decluttering is key in order to achieve a capsule wardrobe. Minimalist...

2020-01-03

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Biodegradable Fabrics: Can We Really Compost Our Clothes?

When an object is capable of being decomposed by bacteria or other living organisms by avoiding pollution altogether, they are considered to be biodegradable. Sustainable fashion brands use materials that are deemed biodegradable, but it's not as simple as tossing that t-shirt into the ground and expect nature to take its course.  We are well aware of the fact that a ton of clothing is being discarded every year, an estimated 50 million to be specific. And most of it will not biodegrade in a landfill, especially synthetic materials like polyester or nylon that could potentially also leak chemicals into...

2020-01-03

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5 Big Reasons To Resist The Urge To Buy Fast Fashion

Fast fashion has turned into the proverbial black sheep of the industry lately and with good reason. However, this hasn’t deterred a lot of its consumers to break away completely. Inditex, parent retail company to the likes of Zara among many more brands has made over $26.1billion in sales in 2018 alone. Stylish offerings with a speed to market like no other — fast fashion clearly has us hooked but when we get down to the brass tacks, it's not as glamorous as it may seem.  Low cost, but at a high price  Fast fashion is convenient and cheap but...

2020-01-02

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2020 Trend Alert: Colour-Blocking

Colours breathe life into fashion in a way spotting a rainbow does. Nothing gets us visually tickled like seeing a collection of brightly hued clothing coming down a runway or peeping through shop windows. Which is why it comes as no surprise when we keep seeing colour-blocking pop up as a major trend almost every summer.  From Balmain to Marc Jacobs, Gucci to Victoria Beckham and beyond — across all fashion capitals, colour-blocking is going to be one of the most notable looks for spring/summer 2020. While seemingly effortless, pulling off colour-blocking does require some grit and gusto. The trend...

2019-12-31

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Know Your Zavi Material: Hemp

A plant that had once held negative connotations for purely being associated with Cannabis, a.k.a Marijuana is now having a righteous moment in the sustainable circuit. Hemp is the plant that was once flying under the radar and is now suddenly everywhere. Whether it's in the form of fabric, CBD oils, edible seeds or even in the form of construction material — yes, just like concrete! Hemp is clearly having a moment and its only getting started.  As opposed to other plants that are grown on an industrial scale, wherein only a certain part of the plant is used, every...

2019-12-27

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Year In Review: 2019’s Biggest Sustainable Trailblazers

Climate change has been the most heated topics in the recent years, but felt even more so this year. Whether it was the United States of America’s formal withdrawal from the Paris Climate Accord, the environmental campaign group ‘Extinction Rebellion’ wanting to shut down London Fashion week or the quality of air in the Indian capital reaching hazardous levels — 2019 has been the wake up call we didn’t know we needed. Amidst all the alarming news, this year has also shone a bright spotlight on the ones who’ve been the voice of reason.  Greta Thunberg  Whether the subject of...

2019-12-24

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Circularity: Fashion’s Latest Game-Changer

At ZAVI, we like staying on top of our game when it comes to the sustainability revolution because as challenging as addressing many of its concerns may be, learning about new and creative business models can be rather exciting. And this is exactly how we feel about fashion’s latest buzzword — circularity.  Our industry currently works around a linear model of ‘make, use and dispose’ that has proven to be catastrophic for the environment. The circular economy aims at closing the linear loop by creating products that last longer and can be regenerated when no longer in use. Not to...

2019-12-23

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Your Guide For Conscious Gift Ideas For Christmas

Zavi means sustainability when they say sustainable clothing. While we adopt higher welfare and standard of living, in a world as diverse as ours, we still know that the things of value are better left intact. With the use of organic cotton, bamboo, peace silk, recycled polyester, hemp, and lyocell material which are environment-friendly in nature, and in an endeavour to produce sustainable clothing for women, Zavi has managed to create a range of exquisite holiday winter fashion gifting ideas for Christmas for women this season. Ethical Holiday Gifting Ideas For Her -  Pick #1 - The Alexandria Maxi Dress...

2019-12-23

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The Ultimate Conscious Shopping Guide For The Holidays

Conscious fashion goes by many avatars like eco fashion, ethical fashion, and in some cases sustainable fashion. In 2010, the textile industry in China was said to come third in the overall wastewater discharge at an amount of 2.5 billion tons of wastewater per year. In China, the textile industry discharges about 300,600 tons of CO2 and contributes to 8.2 % of CO2 pollution in the entire country. In light of such scary figures, ethical fashion practices must become the norm in every household, down to every brand and individual.  This season, while you’re racking you’re brains trying to think...

2019-12-20

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Materialism and Consumerism quotes to keep your spirits High!

We understand how exhausting it can be to keep scrolling through your Instagram feed to find mindless consumerism being shoved down your throat. It is extremely normal to feel overwhelmed in this time of capitalism. So here are a few quotes to make you feel better! Earth provides enough to satisfy every man's need, but not every man's greed. ~Mohandas K. Gandhi, quoted in E.F. Schumacher, Small Is Beautiful God forbid that India should ever take to industrialism after the manner of the west... keeping the world in chains. If [our nation] took to similar economic exploitation, it would strip...

2019-12-19

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Top Sustainable Fashion trends of 2019

  The global roar for sustainable fashion has been on an unstoppable rise lately. As the year draws to a close, it also marks one of the greatest years when sustainable practices took over the world. The ethos of sustainable fashion encompasses more than textiles and designs themselves this year. Impressive efforts have been made by many corporates and sustainable fashion brands to redefine the whole eco-system of fashion in order to produce better clothes to reduce the risk of pollution to the environment. Certain negative factors brought about this change towards sustainable fashion by big players in the industry....

2019-12-16

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Gen Z and Fast Fashion: How to produce less waste!

If we’ve learnt anything from the latest Fashion weeks, it’s that Fashion’s priorities are changing. From Roland Mouret’s campaign against the single-use of clothes hangers- to Prada encouraging her followers to “think how they spend”, sustainability has become hot news.We know some hard facts about organic fashion’s role in the ongoing climate crisis, even though, the research shows that not all consumers are well-informed. Gen-Z with their instant gratification through Instagram and smartphones have been at the helm of this mass consumption. So how does Gen-Z take accountability of what is already a massive problem? We highlight a few points...

2019-12-12

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Our Christmas Checklist

Christmas is a fun time of year as you get to spoil the people you love and watch their happy faces as they unwrap the gifts you got them. Whether it’s playing secret Santa at work or spreading the festive cheer at home, there’s still a bit of time left to spot a great find and our fabulous pieces will definitely fit the bill.  For the Christmas host... With festive parties sparkling on the horizon, the excitement around Christmas is truly upon us. While a great bottle of red can be your safest bet when it comes to party favours,...

2019-12-11

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The Ultimate Traveller’s Guide to Sustainability

Sustainable fashion is more than just a trendy or cool fad that is being talked about. With environmental issues spiraling, sustainability in fashion is a lifestyle choice that every fashionista should and must make. As of today, the fashion industry makes up 10% of global emissions, pollute our rivers and streams and dries up our water resources. Right from the littlest of things, down to the biggest, practicing sustainability in fashion is a lifestyle choice and can be habit-forming when done right. Every travel blog and travel influencer has been leveraging on the green travel and sustainable fashion trend. But...

2019-12-09

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The Age of Minimalism and Why You Should Adopt It

Let’s face it; you and I are in the age of minimalism, and the hot-topic is now more than just a rising trend. What is this new age of minimalism, and why are millennials all over the world talking about it? Due to rising environmental concerns, unemployment rates, dropping stock prices, piling on of debt and an overall poor market, many people have switched to frugal living as a sustainable way forward. Consumers are soon identifying their needs and wants and evaluating every purchasing decision based on it. Consuming less means there’s more of the environment being saved, and that...

2019-12-03

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20 Easy Zero Waste Swaps for Everyday Life

Greta Thunberg, in her speech at the UN took an outspoken and undiluted stand on climate change. The 16 year old girl from Sweden, rose to fame with her blunt speech at the UN Climate Action Summit earlier this year, urging both the public and political leaders and assemblies to take immediate action to address the climate crisis at hand. Climate change is the subject of the hour, and people all around the world are talking about it. While the conversation ensues on a global scale, the subject on environmental conservation can get a bit daunting. A heavy culture of...

2019-11-29

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Top 5 Affordable, Ethical Clothing Brands to Invest In

The advantages of having sustainable clothing brands are many. As ethical shoppers, we must be well aware of every fashion choice we make and use our power to vocally object malpractices taking place in the fashion world. With environmental concerns skyrocketing, and the likes of Greta Thunberg echoing the voice of thousands, the time for ethical and environmentally friendly clothing is now. According to a 2015 report by the Pulse of Fashion, the fashion industry was alone accountable for 1,715 million tonnes of CO2 emissions. According to reports, the fashion industry is said to consume more energy than both the...

2019-11-27

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Trend alert: Smouldering silks

December is a time to reflect, retrospect and rejoice as we look forward to ending the year with Christmas parties and of course, ring in the new decade. When the clock strikes at midnight on December 31st, we would imagine you’d want to shut it down in something sparkly and shiny, so we narrowed down the perfect trend for you to welcome 2020 in effortless style.  When it comes to fashion trends sequins aren’t the only embodiment of all things shiny — if anything, most people even shy away from wearing head-to-toe sequins. Lucky for us, there’s an elegant, more...

2019-11-26

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5 Ways In Which You Can Reduce Your Fashion Carbon Footprint

Just like an actual footprint, a carbon footprint is a polluting mark you are leaving behind on the environment. Carbon emissions aren’t just exclusive to heavy industrial sources, the fashion industry alone produces 10% of all humanity's carbon emissions and we are far from reversing its imminent effects. So, just how can we contribute towards reducing our personal footprints as a fashion consumer? 1. Buy less, buy smart If you’re seeking some valid points to fill up your 2020 resolution list with, being more frugal with fashion should definitely make it to your top five. Fashion has for long romanticised...

2019-11-22

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Reading Between The Lines Of Your Clothing Labels

When it comes to garment labels, most shoppers only tend to look at the size and price markers as that’s where the initial purchasing priorities lie. But when it comes to the labels inside the clothes, a majority of consumers would admit to completely ignoring the fabric and wash details, whereas some would go so far as to even snipping them off completely. While we may grow accustomed to this disregard, the very idea of ignorance towards these minute details can cost the environment, slowly but surely. 100% of what? For long we’ve been hard-wired to think that seeking out...

2019-11-18

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5 Easy Ways To Make Conscious Decisions With Your Wardrobe

The path to sustainability isn’t linear, but that doesn’t mean that it has to be an unattainable one either. Whether it’s embracing organic materials or buying clothes that are made with fair trade practices, taking small steps towards a conscious wardrobe is certainly within reach.  KonMari your wardrobe  It didn’t take Marie Kondo long to become a global phenomenon and for good reason. The queen of tidying up preaches de-cluttering by letting go of things that no longer spark joy, aka ‘The KonMari method’ — in wardrobe speak, that translates to things that we no longer wear or have outgrown....

2019-11-15

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