Our Journal

Why 100% Plant-Based Clothing Is the Future of Fashion in the UAE

In a region where temperatures soar above 40°C and style remains non-negotiable, what you wear matters more than ever. In the UAE, fashion must do more than look good, it must breathe, protect your...

The difference between Ethical and Sustainable Fashion

Whenever we think about fashion, words like trend, style, glamour etc. instantly strike the mind. However, words like eco-friendly, ethical or sustainable hardly cross our mind. But did you know th...

Upcycling: Why its the Most Sustainable Thing You Can Do

From the consumer’s point of view, the new wave of sustainability can seem like quite a lot to take in, especially after years of being conditioned to a consumerist way of life. Making sustainable ...

Circularity: Fashion’s Latest Game-Changer

What is Circularity in Fashion? Circular fashion embodies a refined approach to designing, producing, and consuming clothing, with an emphasis on minimizing waste and extending the lifecycle of pro...

How You Can Help Make Sustainable Fashion More Affordable

The fashion industry is probably the most followed and preferred industry for people across the world after food. It fulfills one of the most important necessities. The industry has a valuation of ...

The Growing Popularity of Sustainability in Ecommerce

What exactly is sustainability? Sustainability ‘focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept of sustainabilit...

What Does It Really Cost To Make Our Clothes?

There is a price paradox when it comes to buying clothes — sustainable clothes are costlier owing to their quality of make and material whereas cheap fast fashion is available at a fraction of the ...

Ethical Clothing: The Next Big Wave in Fashion

The rise of ethical clothing is addressing issues like animal cruelty and horrific factory conditions, advocating for a more humane industry. Fast fashion has long relied on exploitative and unethi...