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ZAVI Edit: Comfort Meets Style

Uncomfortable times call for comfortable clothing. Wearing sweatpants is no longer considered “a sign of defeat” as the late Karl Lagerfeld once famously stated, but has now become a socially-acceptable form of attire across the globe. That being said, comfort dressing doesn’t have to be drab. 

Minimum Effort Maximum Style  

Comfortable clothing can just as easily ooze style as long as you opt for the right kind of pieces. We’re talking about the kind of clothes that allow you to leave the house for an errand all of a sudden without having to worry about looking too laid-back while making you feel just as free within the confines of your home. 

For the women who’ve been missing dressing up, an A-line organic cotton dress could just be the answer to your prayers. It’s perfect for when you want to lounge on your couch or step out for a quick coffee run. Just add a light layer on top and you’ll be oozing style while feeling cozy in no time.

We know men prefer being a lot more practical with their comfortable clothing choices but what if we told you that you could have it all? A great pair of shorts are the kinds that aren't just cozy, but come in a myriad of colours beyond black and offer some stylish hints like colour-blocked stripes or welt pockets. Fortunately for you, our range of certified organic cotton men’s shorts hit all the right notes.

Fabrics That Set You Free

It is our firm belief that one can’t know what true comfort feels like unless they wear the right kind of fabrics. Too often fast Sustainable Fashion can sell a deceptive image of what looks comfortable only to find that it's made from synthetic materials. When worn on a hot day, these fibres fail to offer breathability and end up clogging your pores with sweat that can cause you to break out. According to ScienceDaily, synthetic fibres like acrylic, polyester, rayon, acetate, and nylon are also treated with thousands of harmful toxic chemicals during production that are known endocrine disruptors which could end up penetrating through your skin to cause certain types of cancers. 

On the other hand, eco-friendly fabrics like organic cotton, lyocell and hemp are made with little to no processes that cause no harm, while offering irresistible softness that gets better with every use.

With unparalleled softness and an ultra-efficient moisture management ability, our lyocell high-low top is perfect for women who are seeking some breathable comfort on those unfortunate sunny days. And for when there’s a slight chill in the air, our temperature regulating organic cotton joggers and sweatshirt will have you covered with ease. 

For the active man who is constantly on-the-go, our organic cotton Track Pants for Men and t-shirts offer just the right dose of comfort and style. Treated without any harsh chemicals, you can breathe easy when you’re wearing any of our organic cotton styles.   

Published by: Vibhuti Vazirani/ 2020-11-15

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