When Gianni Versace said, ‘Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live’, these words were a forewarning about fast fashion dictating the shopping habits of people. It has been able to do so by offering clothes that give runway designs at affordable prices. And just like fashion trends keep changing, these clothes keep changing their location: from your closet to the garbage bin as they rank high on trend and affordability but not on sustainability. Fast fashion brands influence us to buy more clothes as they create a strong association in our minds between confidence and donning a new outfit every day. Agreed, fast fashion is affordable and it is stylish but it not a healthy option for the planet for sure and this reckoning has led the fashion world to come up with fast fashion alternatives. These alternatives to fast fashion are affordable, stylish and sustainable clothes that we can use.
Celebrities do it all the time and its time we follow not just what’s trending in fashion but also in fashion ethics. It is not as hard a choice to make as it sounds to follow the practice of recycling, reusing and even renting out clothes. Fast fashion solutions let you enjoy new outfits frequently but it is a luxury you can also enjoy if you decide to rent out clothes every time you wish to wear a new outfit. Benefits of this entire thing if you may ask: wearing luxury brand outfits that can be rented at a discount and flaunting a new dress frequently.
There are umpteen ways in which you can style your clothes differently every time you wish to look different and you don’t need to break the bank to do that too. Accessorize, add layers or try mixing different co-ordinates and voila! You have a different dress each time you step out of the house. Get your girl gang together and swap clothes with your BFFs. You share a special bond, why not share clothes.
You should not keep filling your closet with new clothes as your old but still usable clothes fill the landfills. All you need is a little tweaking: take off a sleeve, change the hemline, and add a few frills. In short, unleash the designer in you that will get you an appreciation for your fashion aesthetics and you will get to do your bit for the environment. Get the help of your trusted tailor to help you transform the unused pieces in your closet and fix those broken zippers and buttons.
Several eco-friendly clothing brands work towards creating clothes that use low impact textiles and follow fair labor practices. Brands like Synergy Organic Clothing that are based out of Santa Cruz make sustainable clothing that is comfortable as well as affordable. Encircled from Canada are known for their travel-friendly and multiuse clothing that uses sustainable fabrics. Another environmentally friendly clothing brand is Patagonia that uses recycled and organic fabrics.
Sustainable fashion needs to replace fast fashion not just for us to look good but for the planet to look good too!
Published by: Vibhuti Vazirani/ 2020-01-22