Lockdowns got us all vouching for comfortable clothing around the clock. And what’s more comfortable than evergreen denim? Be it overalls, jackets, or shorts; this humble fabric completes the look for games night, park dates and more. But it is not half as undemanding for our environment. Ahead, we look at two ways conventional denim is causing a negative impact and explore why TENCEL™ is a better sustainable denim alternative.Key Takeaways:
A recent survey of US consumers found that more than 8 in 10 (82 %) plan to buy new jeans over the next 12 months. Many of these consumers plan to wear jeans more frequently when they return to the office, while 34% of them claimed that buying new denim jeans would brighten their mood. If these numbers are anything to go by, evidently, comfortable clothing in quarantine has driven up the demand for easy-breezy denim. However, you might want to consider the following factors before you make that next denim purchase:1. Denim is a thirsty fabric
Most consumers forget is that denim is inherently made from cotton fibre, which happens to be one of the most water-intensive plants across the natural fibre spectrum. A single pair of 501® Levi Strauss jeans use up 3,781 litres of water during the production and usage phase — this includes growing cotton, processing the denim, and domestic washing post-purchase. To put into perspective, 3,781 litres is enough to provide one person with drinking water for 3.5 years.
On the positive side, denim fibres created from TENCEL™ lyocell originate from eucalyptus trees that require just 5% of the water that cotton requires to grow. With an existential water crisis looming overhead, these statistics matter more than ever before as estimates now show that by 2025 about 40% of the world’s people will face a chronic water shortage. And unfortunately, the textile industry is heavily dependent on our natural water resources.2. Denim is laden with chemicals
Most clothes tend to get treated with a fair share of chemicals for processes like dyeing or printing to produce colourful results. Still, none of them compares to how denim fabrics get treated to attain those signature blue washes. A majority of blue denim fabric is dyed using synthetically produced indigo, imitating the colour of the dye extracted from the Indigofera tinctoria plant. And synthetic indigo requires toxic chemical fixatives and formaldehyde to adhere to the fabric. As a result, this creates a lot of pollution, and in some parts of the world, rivers near denim mills run blue, contaminating and killing fish and affecting the health of workers and residents.
When you buy TENCEL™ denim, you can guarantee that the processes involved in dyeing the fabric are environmentally sound. In addition, TENCEL™ denim fibres are certified safe as they undergo the stringent certification requirements by the Standard 100 by OEKO-TEX ® mark that confirms these fibres have been tested for several regulated and non-regulated harmful substances. Having undergone this certification, you can rest assured knowing that TENCEL™ denim is harmless for both human health and the environment.
We make it a point to carefully select the finest fibres and partner with the best manufacturers to ensure that our garments provide the ultimate level of style, comfort, and sustainability. Ahead, find some of our LENZING™ certified TENCEL™ denim pieces that are environmentally sound and provide impeccable style at ease.
Published by: Vibhuti Vazirani/ 2021-07-12